Brand:
CBDfx
Creative/Art Direction:
Amir Tehrani
Creative Production Agency:
In collaboration with DPGW
Brand:
CBDfx
Creative/Art Direction:
Amir Tehrani
Creative Production Agency:
In collaboration with DPGW
For the CBDfx CBD Gummies project, the objective was to craft a lively series of seven themed videos, each one tailored to reflect the unique colors, branding, and personality of its featured gummy: apple cider vinegar, biotin, men’s multivitamin, women’s multivitamin, original, melatonin for sleep, and turmeric with spirulina. Working closely with the agency DPGW, I managed the project from ideation to completion, overseeing casting, concept development, location selection, and final production—all while keeping a keen eye on budget. The end result was a dynamic and cohesive video series, including a combined feature showcasing all seven gummies. Each video was rolled out across every major marketing channel in the US and UK, including social media, websites, Amazon, and trade show events—making a bold, colorful impact that resonated with audiences on both sides of the pond.