THE ESSENTIAL CO. OILS

Brand:
The Essential Co. Oils

Creative/Art Direction:
Amir Tehrani

For The Essential Co., the objective was to create a cohesive brand identity for their essential oils, covering everything from branding and packaging to structural dielines and website design. The approach involved crafting an elegant, minimalistic aesthetic that resonates with the purity and wellness associated with essential oils. Every detail was thoughtfully developed to ensure a seamless experience, from the tactile feel of the packaging to the intuitive website interface, resulting in a refined brand presence that captures the essence of wellness from start to finish.

Primary Logo
Secondary Logo
Logomark
Color Palette
CMYK: Colors used in print materials
RGB: Used on-screen and for web design
HEX: Used on-screen and for web design
PMS: 370c
Primary Color

 

 

CMYK: C:66 M:26 Y:100 K: 9
RGB: R:99 M:141 K:61 
HEX: #638c1c 
PMS: 2472c
CMYK: C:44 M:66 Y:80 K:47
RGB: R:96 M:63 K:42
HEX: #603f2a
PMS: 3248c
CMYK: C:56 M:0 Y:34 K:0
RGB: R:102 M:202 K:185
HEX: #66cab9
PMS: 2276c
CMYK: C:53 M:18 Y:88 K:2
RGB: R:134 M:167 K:81
HEX: #86a751
PMS: 2018c
CMYK: C:0 M:66 Y:100 K:0
RGB: R:255 M:119 K:0
HEX: #ff7700
PMS: 7626c
CMYK: C:15 M:92 Y:100 K:5
RGB: R:201 M:56 K:37
HEX: #c93825
PMS: 7405c
CMYK: C:7 M:16 Y:100 K:0
RGB: R:241 M:204 K:0
HEX: #f1cc00
PMS: 2236c
CMYK: C:82 M:26 Y:38 K:2
RGB: R:25 M:144 K:155
HEX: #19909b
PMS: 529c
CMYK: C:20 M:39 Y:0 K:0
RGB: R:202 M:160 K:221
HEX: #caa0dd
PMS: 266c
CMYK: C:68 M:83 Y:0 K:0
RGB: R:116 M:61 K:188
HEX: #743dbc
PMS: 3561c
CMYK: C:60 M:0 Y:100 K:0
RGB: R:113 M:194 K:0
HEX: #71c200
Brand Assets
Text block can be used on their own on websites, stationery, packaging, printed materials, social posts, etc.
Primary Font
Uppercase
Secondary Font
Lowercase