GRECO'S

Brand:
Greco’s New York Pizzeria

Creative/Art Direction:
Amir Tehrani

Bringing new life to Greco’s Pizzeria’s visual identity required thoughtful updates that respected its roots while introducing fresh, modern design elements. Key elements included refining logos, typography, and color palettes to ensure they worked seamlessly across print, digital, and social platforms. The challenge was to maintain the authenticity of the brand while aligning it with contemporary aesthetics, ensuring that the brand’s vibrant personality remained consistent across all customer touchpoints.

Primary Logo
Secondary Logo
Logomark
Color Palette
CMYK: Colors used in print materials
RGB: Used on-screen and for web design
HEX: Used on-screen and for web design
PMS: 1795c
Primary Color

 

 

 

CMYK: C: 10 M: 98 Y: 93 K: 2
RGB: R: 213 M: 39 K: 45 
HEX: #d6272e 
PMS: 7732c
Secondary Color
CMYK: C: 94 M: 27 Y: 99 K: 16
RGB: R: 0 M: 119 K: 64
HEX: #007740
PMS: 1795c
CMYK: C: 75 M: 66 Y: 61 K: 67
RGB: R: 36 M: 40 K: 43
HEX: #252525
Brand Assets
Illustrations can be used on their own as a pattern swatch. Use this on websites, stationery, packaging, printed materials, social posts, etc.
Primary Font
Uppercase
Secondary Font
Lowercase